"Būk originalus arba žūk" ('Be original or die')
Ši paroda skirta fotografei-inovatorei, kuri buvo pirmoji moteris, sėkmingai panaudojusi spalvotos fotografijos technologiją Jungtinėje Karalystėje.
Born in 1893, Yevonde Cumbers set up her first studio in London in 1914. Like Cecil Beaton, her work was influenced by childhood visits to the theatre and costume parties. Yevonde's baroque and sometimes surreal approach to her subject matter combined with her interest in the issues surrounding female identity and gender roles has led to the creation of a new contemporary audience for her work . The exhibition features 63 prints made from the original Yevonde negatives and Vivex prints. The selection includes sixteen prints from Yevonde's famous Goddess series, a group of idealised portraits of society women taking as its theme characters from Greek and Roman mythology. Also featured are thirty nine examples of her inspired advertising images and surreal still lives. Eight photographs of the refit of the Queen Mary , an important documentary commission from the American magazine , Fortune, are also included.
The original Vivex process, enthusiastically employed by Yevonde from 1934, which she was forced to abandon at the outbreak of the Second World War used pigments to produce vivid colour prints. The prints for this exhibition have been produced by a company, Permaprint using the pigment transfer process, the closest modern equivalent to the Vivex process.